NBA Caught Up in Hong Kong Protests: Bloomberg

Through three decades’ development, basketball has attracted an annual Chinese audience of more than 800 million, creating a market with billions of dollars revenue. However, one swiftly deleted tweet may threaten all those painstaking efforts. Daryl Morey, general manager of the Houston Rockets, tweeted an image of a slogan supporting Hong Kong’s protesters, and China responded quickly. Some Chinese companies suspended cooperation with Rockets while national broadcaster CCTV and Tencent announced plans to suspend broadcasts of NBA pre-season games in China. National Basketball Association Commissioner Adam Silver tried to appease both sides: He defended Morey’s right to freedom of expression while the NBA suggested the Tweet was “inappropriate.” The public battle forces other multinational companies like Starbucks to take sides in the dispute between China and Hong Kong protesters. Foreign business interests do not want to lose access to the world’s largest market, but they also face pressures and cannot afford to look weak at home. The world is more nationalistic, and sports and patriotism go hand in hand. – YaleGlobal

NBA Caught Up in Hong Kong Protests: Bloomberg

With one Tweet, NBA gets caught up in the Hong Kong protests and immediately faces a backlash from basketball's biggest international market – China
Eben Novy-Williams
Thursday, October 10, 2019

Read the article from Bloomberg News about China’s response to a Tweet from a NBA general manager.

Read more about how basketball became popular in China when the Houston Rockets recruited Yao Ming in 2002.

Sports, patriotism and nationalism go hand in hand.  Howard Bryant wrote for ESPN in 2013: “The industry that once avoided the complex world now embraces it, serving as the chief staging ground for expressions of patriotism, and has codified it into game-day identity.  A dynamic that was supposed to be temporary has become permanent. The atmospheres of the games are no longer politically neutral but decidedly, often uncomfortably, nationalistic.”

 Sports transcends politics?  NBA ties with China: Houston Rockets recruit Chinese star Yao Ming in 2002  2019 +450 million Chinese live-streamed games on Tencent platforms China represents estimated 10% of NBA business 600 million Chinese watched NBA games on TV 40 million Chinese play NBA video game  Alibaba cofounder owns Brooklyn Nets 300 million Chinese play basketball Oct 4: fight-for-freedom Tweet  Oct 7: NBA expresses regret Oct 9: Partners suspend ties

The National Basketball Association touted its Chinese connections in September: “Such deals didn’t happen overnight.”

(Source: CNN Business and NBA)

© 2019 Bloomberg Finance L.P. All rights reserved.

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